DEEPSEAS EXHIBITIONThe integration of "exhibition+conference+competition+performance" has become a new trend, and the demand for composite exhibitions has surgedNews hotspotsIn 2025, China's listed exhibitions will exhibit significant "integration" characteristics, with a composite model of "exhibition+conference+competition+performance" accounting for over 60%. The number of exhibitions on industrial upgrading themes such as new energy vehicles and intelligent manufacturing will increase by 40% year-on-year. This fusion model breaks the single display function of traditional exhibitions, organically combining product displays, industry forums, skill competitions, c

The integration of "exhibition+conference+competition+performance" has become a new trend, and the demand for composite exhibitions has surged

Author：DEEPSEAS EXHIBITION Click： Time：2025-12-11 15:02:58

In 2025, China's listed exhibitions will exhibit significant 'integration' characteristics, with a composite model of 'exhibition+conference+competition+performance' accounting for over 60%. The number of exhibitions on industrial upgrading themes such as new energy vehicles and intelligent manufacturing will increase by 40% year-on-year. This fusion model breaks the single display function of traditional exhibitions, organically combining product displays, industry forums, skill competitions, cultural performances, and other scenes. It can not only enhance audience participation, but also help participating companies achieve multiple goals of 'brand communication+business docking+technical exchange'.

For example, the 'Digital Twin Factory Experience Zone' added in industrial exhibitions and the 'offline viewing+online collection' model combining NFT technology in cultural and creative exhibitions are typical cases of integrated innovation. For exhibiting companies, adapting to the needs of composite exhibitions requires booth design that takes into account multiple functions such as display, interaction, and negotiation. At the same time, exhibition service providers are required to have full process planning and implementation capabilities, providing one-stop support from booth planning to event organization. This also provides greater market space for exhibition companies with cross disciplinary service experience.